The Zirc LCD Watch

 

Nooka is releasing a new V-series of watches available in blue and grey, and soon the Zirc will be available in three colourways. Creative director Matthew Waldman was inspired by memories of the clock in math class and the lack of time-keeping options. Flash forward to a company whose name combines New York and Osaka, means sleek in Hawaiian and is a contraction of “New Yorker”. As he says, “My intention for those is to continue to offer a high-fashion alternative for the informed man and woman of the world.

Read about it in MoCo Loco